Marketing

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Find Your Great shows where each person sits on it, from the work they actually do.

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Knowledge

  1. Learns existing tools and processes. Asks questions to understand core concepts. Applies established methods with guidance. References documentation and seeks clarification frequently. Completes tasks using provided frameworks.

  2. Applies learnings from past mistakes without repeating them. Seeks external resources to deepen expertise in specific areas. Makes steady progress with minimal oversight. Absorbs feedback and adjusts approach independently.

  3. Makes reasoned tradeoffs within their domain. Researches industry trends and applies external insights. Defines success metrics and connects work to business outcomes. Explains how their efforts align with organizational goals.

  4. Provides authoritative guidance on complex problems affecting multiple teams. Evaluates and introduces new tools for team adoption. Anticipates issues and redirects decisions proactively. Consulted regularly for specialized expertise.

  5. Identifies future industry shifts and positions organization ahead of change. Articulates scaling constraints and architects solutions. Creates frameworks enabling multiple outcomes. Transforms departmental practices driving measurable business impact.

Delivery

  1. Completes well-defined subtasks within expected timeframes. Asks for help when blocked. Refines working style and time management practices through feedback and iteration.

  2. Owns small-to-medium tasks from planning through completion. Prioritizes work effectively and avoids unimportant details. Makes consistent progress and seeks help proactively to unblock themselves.

  3. Takes end-to-end responsibility for projects of increasing complexity with minimal oversight. Identifies and fixes issues before assignment. Dispatches roadblocks efficiently by pulling in necessary resources.

  4. Scopes projects into milestones and timeframes. Identifies future issues and tackles them before they escalate. Delivers consistently on schedule or manages expectations clearly when delays occur.

  5. Delivers large multi-team projects on time at high quality. Breaks down complex problems into solutions, knowns, and unknowns rapidly. Reduces complexity across projects to achieve more with less effort.

Communication and Leadership

  1. Communicates progress updates to their team regularly. Asks questions to clarify tasks upfront. Requests feedback from others and responds positively when receiving it. Participates in team discussions and shares status on their work.

  2. Provides timely feedback to peers and managers. Communicates assumptions and clarifies requirements before starting work. Identifies problems with project requirements and raises them. Explains how their tasks connect to larger project goals in discussions.

  3. Communicates decisions using appropriate formats and timing for different audiences. Shares knowledge with junior team members through pairing or documentation. Partners with other functions to complete cross-functional work. Surfaces problems in their work and adjacent areas early to stakeholders.

  4. Mentors others on functional expertise through regular guidance sessions. Sets project direction and secures stakeholder buy-in. Reviews and provides feedback on work outside their core area. Proposes strategic solutions to team problems and drives adoption.

  5. Facilitates cross-team initiatives that improve organizational effectiveness. Guides debates to consensus and champions decisions publicly. Sets 6-12 month strategic direction and creates improvement plans. Builds systems and introduces policies that multiply team productivity. Represents the company externally and inspires internal direction.

Multiply what each person on your team can do.

That's a manager's job, and there's never time for it. Find Your Great learns from wherever your team works and distills each person's week into one or two feedback opportunities worth your attention.

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