Product Design

Connects individual design tasks to product goals when prompted. Asks clarifying questions about how work fits into larger vision. Presents solutions that address stated experience objectives with guidance from senior designers.

Explains how design decisions support feature direction in team discussions. Solves small-scale problems independently. Documents rationale linking design choices to product objectives without prompting.

Sets UX direction for features in planning sessions. Proposes design approaches for moderate complexity problems. Presents work showing clear alignment between design decisions and product vision.

Establishes experience principles that guide team design decisions. Leads design reviews addressing high complexity challenges. Influences product roadmap discussions with UX perspective and strategic recommendations.

Defines UX strategy across multiple product areas in leadership forums. Initiates high-impact projects that advance company vision. Presents innovative solutions that exceed objectives and influence organizational direction.

Asks questions about how design decisions support product goals. References business objectives when discussing design work. Seeks clarification on how UX contributes to business success.

Incorporates business considerations into design solutions when prompted. Connects design choices to metrics like engagement and retention in discussions. Requests guidance on balancing business needs with user experience.

Presents designs that address business needs, user goals, and technical constraints without prompting. Articulates trade-offs between competing priorities. Proposes solutions that balance multiple stakeholder requirements independently.

Translates business objectives into experience goals for a product area. Demonstrates how design decisions contribute to measurable outcomes in presentations. Guides teams in prioritizing features based on business impact and user value.

Shapes product and company strategy through design recommendations. Advocates for UX investments by connecting them to business growth. Advises leadership on how design decisions impact strategic business outcomes across multiple product areas.

Works on assigned tasks with clear direction. Follows prioritization guidance from senior team members. Asks clarifying questions about task sequencing and dependencies. Completes work according to established timelines and communicates progress when requested.

Participates in prioritization discussions by sharing observations about user needs and technical constraints. Proposes task sequencing for small features with guidance. Identifies when to escalate conflicting requirements. Balances basic trade-offs between user goals and technical feasibility.

Defines and communicates UX priorities for medium-sized projects. Creates project plans that account for usability, technical, and business considerations. Identifies potential risks early and proposes mitigation approaches. Adjusts priorities based on changing project conditions without requiring oversight.

Establishes UX planning frameworks for product areas and ensures cross-team alignment. Proactively maps user journey risks and presents mitigation strategies to stakeholders. Facilitates prioritization discussions that resolve competing objectives. Influences product roadmaps through data-driven priority recommendations.

Anticipates ecosystem-level UX challenges before they emerge and initiates preemptive solutions. Shapes company roadmaps by presenting long-term strategic priorities to leadership. Identifies and resolves cross-organizational dependencies. Guides multiple teams through complex trade-off decisions that impact company direction.

Applies existing design patterns and guidelines to assigned tasks. Seeks feedback frequently to refine work. Asks questions about typography, color, and layout choices. Follows established design system documentation to ensure consistency.

Explores multiple design solutions using the design system. Presents options with rationale for pattern choices. Identifies when industry patterns apply. Reviews own work for visual consistency before sharing.

Articulates trade-offs between design options. Recognizes when flexibility is needed beyond the system. Executes branded styles and brings original ideas. Explores diverse approaches to solve visual problems.

Delivers polished work with minimal visual issues. Forms and applies design principles to guide decisions. Ensures consistency across dark mode, localization, and accessibility. Provides feedback that improves others' work.

Defines visual patterns that elevate brand and experience across products. Leads design reviews and advocates for improvements. Drives evolution of brand standards. Mentors others on visual principles. Produces work recognized outside the organization.

Creates basic wireframes and user flows with guidance from senior designers. Documents navigation paths for simple features. Asks clarifying questions about user interactions and applies feedback to refine deliverables.

Designs structured user flows for small features independently. Incorporates animations and transitions into prototypes. Presents interaction rationale to immediate team members and iterates based on usability best practices.

Maps end-to-end user journeys addressing edge cases and accessibility requirements. Implements error handling, system feedback, and affordances across medium-complexity features. Reviews and improves interaction patterns with minimal oversight.

Optimizes multi-step flows across platforms ensuring responsive interactions and keyboard navigation. Defines motion design principles that others apply. Conducts design reviews providing strategic interaction guidance to multiple project teams.

Establishes interaction standards and core models adopted company-wide. Introduces novel engagement paradigms through experimentation and validation. Presents interaction frameworks at industry events and influences external design communities.

Follows existing design system documentation and applies established patterns to assigned tasks. Asks questions when unclear about system usage. Documents learnings and observations from working within the system.

Identifies system constraints during design work and adjusts solutions accordingly. Creates documentation for system components and guides other designers through onboarding. Recognizes when patterns apply or need modification.

Evaluates how design decisions affect the broader system ecosystem. Identifies ripple effects across components and user journeys. Flags inconsistencies and proposes solutions that maintain system coherence.

Drives improvements to complex design systems, introducing new patterns that scale across teams. Articulates system principles and creates comprehensive guidelines. Resolves conflicts between consistency and product needs.

Designs foundational paradigms that integrate multiple systems and platforms. Creates frameworks that enable organizational scaling. Influences long-term product roadmaps through system strategy. Establishes industry-leading approaches to design infrastructure.

Attends collaborative sessions with insight disciplines when invited. Listens to research findings and asks clarifying questions. Uses provided research materials to inform design work on assigned tasks.

Actively contributes ideas during brainstorms with insight disciplines. Seeks out existing research and data relevant to design problems. Reviews historical UXR findings and applies insights to design solutions.

Initiates brainstorms and planning sessions with insight teams. Conducts independent research to gather background data and context. Proactively identifies knowledge gaps and requests specific research support for design decisions.

Defines collaboration approach and agenda with insight disciplines for product area initiatives. Designs research questions and synthesizes findings into actionable design principles. Regularly schedules check-ins throughout design process to validate direction.

Establishes ongoing partnership models with insight disciplines across multiple product areas. Integrates research into strategic planning and roadmap development. Shapes research priorities and methodologies to align with long-term product vision and business objectives.

Applies established heuristics and usability principles when making design decisions. References common patterns and best practices to understand user needs. Seeks guidance on how to interpret user behavior.

Reviews existing research reports and historical UXR findings before starting design work. References past studies and documented user insights when explaining design rationale. Asks questions about previous user research to inform decisions.

Gathers insights from multiple research sources including current studies, market research, and competitive analysis. Combines different types of user data to form a comprehensive understanding. References diverse research when presenting design solutions.

Incorporates behavioral metrics and quantitative data alongside qualitative research in design presentations. Connects UXR insights with product analytics to validate design decisions. Demonstrates how user data informed specific design choices.

Initiates partnerships with research teams to plan studies that inform design strategy. Presents user insights to cross-functional stakeholders to build empathy. Drives experimentation programs and references industry trends, behavioral patterns, and historical data when shaping product direction.

Asks clarifying questions about direction and tasks. Reports progress clearly to direct manager. Follows established communication plans. Seeks guidance when uncertain about next steps or priorities.

Explains rationale behind design choices to immediate team. Presents work to small groups with clear narratives. Describes how specific tasks connect to broader project goals. Responds to questions about design decisions.

Communicates project direction tailored to different team roles. Proactively shares progress updates across functions. Explains the 'why' behind decisions to drive team alignment. Influences design decisions through persuasive communication.

Presents design vision to senior stakeholders, incorporating diverse perspectives. Drives alignment across multiple teams on complex initiatives. Communicates trade-offs and strategic implications clearly. Adjusts messaging based on audience needs and context.

Articulates future-state vision that inspires organization-wide action. Sets strategic narrative for design across complex areas. Communicates with exceptional clarity to all organizational levels including executives. Proactively shapes conversations that influence company and industry direction.

Shares task-relevant information with immediate team members. Participates in team discussions and respects established processes. Supports team goals through reliable completion of assigned work. Asks questions and seeks clarification when needed.

Coordinates with cross-functional partners on specific tasks and shared deliverables. Facilitates small working sessions and actively seeks input from others. Shares learnings and insights with relevant teams beyond immediate group.

Leads collaboration on larger cross-functional projects. Builds and maintains strong working relationships across teams. Facilitates team collaboration sessions and proactively seeks input from other designers. Coordinates dependencies within project scope.

Identifies and aligns adjacent UX work across multiple teams. Leads initiatives for pod or product area. Builds and maintains relationships with senior stakeholders. Orchestrates collaboration across team boundaries to achieve product goals.

Drives execution of complex initiatives across pods and teams through others. Builds strategic partnerships across departments and influences executive leadership. Fosters organizational culture of collaboration. Orchestrates alignment on transformative initiatives requiring best-in-class outcomes.

Completes assigned tasks reliably and meets deadlines. Arrives prepared to meetings and follows team norms. Helps teammates with basic tasks when asked. Offers constructive feedback within the team. Acts with integrity in daily work.

Identifies and raises potential issues proactively to the team. Contributes ideas for internal team improvements. Participates in team retrospectives and process discussions. Shares learnings from own work with teammates.

Implements improvements to team processes and workflows. Participates in broader UX initiatives beyond immediate team. Advocates for user-centered thinking in team discussions and reviews. Shares expertise through documentation, presentations, or workshops.

Provides regular guidance and feedback to team members. Mentors or coaches designers in nearby pods. Actively advocates for user needs in cross-functional discussions. Demonstrates leadership through actions and decision-making.

Contributes to external UX community through speaking, writing, or events. Routinely mentors designers and actively participates in hiring decisions. Leads cross-functional initiatives and influences organizational direction. Serves as role model with significant critical contributions. Prioritizes company success over individual or team goals.

Completes assigned tasks within larger projects. Asks clarifying questions about scope and requirements. Follows established workflows and seeks guidance when uncertain about priorities or next steps.

Takes ownership of defined project components from start to finish. Coordinates with team members to ensure deliverables align with objectives. Reports progress regularly and flags blockers proactively.

Scopes and delivers complete features or projects independently. Balances competing priorities between user needs and business constraints. Adjusts project plans based on feedback and changing requirements.

Orchestrates multiple complex projects simultaneously across product areas. Aligns design strategies with broader company objectives in planning discussions. Delegates work to other designers and tracks progress toward shared goals.

Sets strategic direction for design initiatives spanning multiple teams and organizations. Shapes long-term product vision through high-level planning and roadmap influence. Drives transformative work that establishes new standards beyond the company.

Follows established design guidelines and patterns when making decisions. Asks clarifying questions before proceeding. Seeks approval from senior designers or managers before finalizing design choices. Refers to documentation when uncertain about direction.

Makes task-level decisions within assigned project components. Presents options with rationale to team for feedback. Adjusts approach based on input received. Escalates ambiguous situations to more senior staff while proposing initial recommendations.

Proposes and defends design solutions for medium-complexity features. Balances user needs, business goals, and technical constraints when making decisions. Resolves most design challenges without oversight. Explains trade-offs clearly to stakeholders when presenting recommendations.

Makes strategic design decisions across multiple projects with minimal guidance. Resolves complex, ambiguous problems by synthesizing diverse inputs. Sets priorities for own work and influences priorities of other designers. Navigates conflicting requirements and drives alignment among stakeholders.

Makes autonomous decisions that shape long-term product strategy and company direction. Tackles problems few others can solve with transformative approaches. Defines design standards and frameworks that guide organization-wide decisions. Influences executive leadership on strategic initiatives with demonstrable business impact.

Completes assigned deliverables with supervision and guidance. Meets project deadlines for specific tasks. Contributes to team outputs by executing defined components. Seeks feedback to ensure work meets quality standards.

Delivers complete work on time that meets quality standards. Contributes directly to achieving team goals and project milestones. Produces outputs that support broader product objectives with minimal revision needed.

Ships features that measurably improve user satisfaction metrics. Delivers work that produces demonstrable business outcomes such as increased engagement or retention. Completes projects that meet or exceed success criteria independently.

Ships improvements that users visibly notice and respond positively to. Produces design work recognized for excellence that drives measurable business impact. Delivers projects with demonstrated positive return on investment across multiple initiatives.

Ships transformative improvements that significantly reshape user experience in critical product areas. Sets new benchmarks for design excellence that others reference. Delivers initiatives with exceptional ROI that drive strategic business outcomes company-wide.