Product Design

Regularly explores design inspiration sources. Uses UI design tools with guidance. Creates basic user interfaces for simple features. Documents design specs with support. Applies feedback to refine visual work.

Demonstrates proficiency in UI design tools. Implements accessible, responsive designs across platforms. Creates thorough specifications including states and edge cases. Conducts visual QA on own projects. Works effectively within design system constraints.

Produces advanced designs addressing accessibility, internationalization, and responsive patterns. Documents complete specs with intent, behaviors, and error states. Contributes to design system thinking for scalability. Handles design constraints creatively while maintaining quality.

Initiates new creative projects with stakeholders independently. Transforms ambiguous concepts into implementable designs. Demonstrates scrappiness under constraints while delivering innovative solutions. Influences design system evolution and consistency standards across teams.

Guides and evolves the company's aesthetic and experience direction. Sets creative vision that influences organizational design decisions. Demonstrates mastery across all design domains. Establishes standards others follow for visual excellence and strategic creative thinking.

Builds basic user journeys with guidance. Creates specifications that cover primary use cases. Reviews user data when directed. Participates in user testing sessions. Asks clarifying questions to understand user pain points.

Builds comprehensive user journeys independently. Creates specifications incorporating core and edge cases. Accesses and interprets qualitative and quantitative user data. Validates design decisions through user testing. Collaborates with customer service and engineering to inform designs.

Quickly diagnoses and solutions user pain point issues. Constructs regular, unbiased user tests and applies results to iterations. Balances operational business processes with user needs in design solutions. Collaborates cross-functionally to improve overall user experience.

Proactively identifies patterns and insights from data to inform design and prioritization decisions. Shares user insights across the organization to inform other teams' work. Integrates operational processes into solution design that balances human and technology needs effectively.

Identifies complex root cause patterns across multiple incidents and moves rapidly to resolution. Establishes testing frameworks and research practices that others follow. Influences organizational prioritization through data-driven insights. Shapes how the company approaches user experience holistically.

Incorporates feedback into work when provided. Maintains working relationships with design peers. Participates in team meetings and presentations. Communicates updates on assigned work clearly in written and verbal formats.

Builds effective relationships with design peers and cross-functional partners. Creates presentations and decks independently. Frames ideas concisely in written and verbal communication. Contributes meaningfully to cross-functional initiatives and team discussions.

Leads design critiques that produce actionable outcomes. Builds strong partnerships across departments to advance projects. Frames complex ideas clearly and directly. Regularly presents work and leads collaborative sessions with stakeholders.

Challenges stakeholder assumptions with critical thinking. Identifies and convenes the right people to solve problems quickly. Represents the company externally at conferences and partnerships. Partners with departmental leads to align priorities and remove roadblocks.

Addresses leadership team regularly on design strategy and organizational impact. Shapes company-wide priorities through effective advocacy and alignment. Partners with executives to clarify ownership and process. Demonstrates thought leadership externally representing company vision.

Incorporates feedback into work. Observes design critiques and team processes. Seeks inspiration from external sources regularly. Demonstrates company values in daily interactions. Asks questions to understand project context and priorities.

Mentors peers on UI skills. Maintains strong relationships with design team. Participates in critiques with actionable feedback. Shares design inspiration and learnings with team. Adapts work when priorities shift. Embodies company values consistently.

Leads design critiques that set clear expectations. Provides context and motivation across teams. Spreads design influence through skill-sharing sessions. Participates in strategic planning with upper management. Remains composed during priority changes. Manages 1-3 designers effectively.

Shapes design thinking in executive sessions. Improves team tools, hiring, and processes. Constructs design roadmaps balancing innovation and iteration. Manages large teams or other managers. Advocates for design in resourcing and strategy discussions. Calculates project ROI for prioritization.

Demonstrates deep business metrics understanding with proven value delivery track record. Positions design strategically across company including resourcing decisions. Addresses leadership team regularly on design direction. Challenges stakeholder hypotheses with critical thinking. Influences organizational aesthetic and experience evolution.