Leadership
Participates in team meetings and contributes ideas when prompted. Follows guidance from senior team members. Asks questions to understand decision-making processes. Completes assigned tasks independently with occasional check-ins.
Proactively shares opinions in discussions and influences small decisions. Takes ownership of specific features or projects with supervision. Seeks feedback regularly and adjusts approach. Begins mentoring interns or new team members on tactical work.
Leads cross-functional initiatives and drives alignment across teams. Makes decisions on product direction within scope. Resolves conflicts and unblocks team progress. Mentors junior PMs on product thinking. Represents product perspective in planning discussions.
Shapes product strategy and influences organizational priorities. Builds consensus among senior stakeholders on complex decisions. Sponsors and develops multiple PMs through coaching. Drives cultural change and establishes best practices. Leads through ambiguity on high-impact initiatives.
Sets vision and strategic direction for entire product organization. Builds and scales high-performing product teams. Influences company-wide decisions and partners with executive leadership. Develops organizational leadership capabilities. Represents product leadership externally and shapes industry thinking.
Customer Insight
Shadows customer research sessions. Takes notes during user interviews. Asks clarifying questions about customer feedback. Reviews existing customer data and reports. Participates in customer calls as a listener.
Conducts basic user interviews with guidance. Collects and organizes customer feedback from multiple channels. Identifies patterns in support tickets and usage data. Shares customer insights in team meetings. Creates summaries of user research findings.
Designs and leads customer research independently. Analyzes quantitative and qualitative data to identify trends. Translates customer problems into product requirements. Presents actionable insights to cross-functional teams. Validates assumptions through direct customer engagement.
Identifies unmet customer needs before they're articulated. Connects insights across segments to reveal strategic opportunities. Challenges team assumptions with evidence-based customer perspectives. Builds frameworks that guide product decisions. Influences roadmap priorities through deep customer understanding.
Establishes organization-wide customer insight practices and standards. Predicts market shifts through longitudinal customer behavior analysis. Mentors teams on translating insights into strategy. Drives company vision informed by emerging customer needs. Represents customer voice in executive decisions.
Product Strategy
Contributes to feature discussions by asking clarifying questions. Participates in roadmap reviews and planning sessions. Documents feature requirements under guidance. Observes how product decisions connect to business goals and user needs.
Proposes features with clear rationale tied to user problems. Creates roadmap proposals for specific product areas. Presents trade-offs between options using data and user feedback. Adjusts plans based on stakeholder input and changing priorities.
Develops product roadmaps balancing short-term delivery with long-term vision. Makes go/no-go decisions on features using defined success metrics. Identifies market opportunities through competitive analysis and user research. Aligns cross-functional teams around strategic priorities.
Defines multi-quarter product strategy connecting company objectives to market positioning. Shapes portfolio decisions by evaluating initiatives against strategic frameworks. Influences organizational resource allocation through compelling business cases. Anticipates market shifts and adjusts strategy proactively.
Establishes product vision and strategic direction across multiple product lines. Drives company-level strategic planning and investment decisions. Creates frameworks and principles that guide strategy development organization-wide. Represents product strategy externally to customers, partners, and industry.
Product Execution
Completes well-defined tasks with clear instructions and frequent check-ins. Follows established processes and templates. Asks clarifying questions before proceeding. Updates task status regularly. Delivers small features or components on time with support from team members.
Manages feature delivery end-to-end with occasional guidance. Writes clear requirements and acceptance criteria. Coordinates with engineering and design on execution details. Identifies and escalates blockers proactively. Runs sprint ceremonies and maintains backlog hygiene for their features.
Owns complete product initiatives from planning through launch. Breaks down complex projects into phases and milestones. Makes tradeoff decisions balancing scope, quality, and timelines. Runs beta programs and staged rollouts. Measures post-launch results and iterates based on data.
Orchestrates multiple interdependent initiatives across teams. Establishes execution frameworks and rituals that others adopt. Unblocks teams by resolving cross-functional dependencies and resource conflicts. Mentors other PMs on delivery practices. Drives operational excellence improvements that increase team velocity.
Redesigns how the organization executes on product development. Sets portfolio prioritization frameworks and resource allocation models. Builds systems for managing technical debt and platform investments. Establishes quality bars and launch standards across products. Transforms execution culture through new processes and tooling.
Communication
Shares updates in writing and verbally with immediate team. Asks clarifying questions in meetings. Documents decisions in shared tools. Responds to feedback and adjusts messages accordingly. Presents work to small, familiar audiences with preparation.
Facilitates team discussions and synthesizes input into clear summaries. Tailors message format to audience needs. Proactively shares product updates across multiple teams. Presents roadmaps and feature proposals to stakeholders. Handles questions during presentations with confidence.
Leads cross-functional alignment meetings and drives decisions forward. Translates technical concepts for non-technical audiences and vice versa. Creates compelling narratives around product vision and strategy. Navigates difficult conversations with stakeholders. Influences through written memos and presentations.
Presents product strategy to executives and adapts in real-time to concerns. Builds consensus across conflicting stakeholder priorities through strategic framing. Coaches others on communication approaches. Shapes organizational narratives around product direction. Communicates trade-offs clearly to drive high-stakes decisions.
Delivers compelling product vision to board-level audiences and external partners. Establishes communication frameworks adopted across the organization. Represents company perspective in public forums and industry events. Influences company-wide strategy through persuasive storytelling. Mentors leaders on executive communication.
Prerequisites
Completes assigned onboarding tasks and training modules. Asks clarifying questions about tools, processes, and team norms. Observes team meetings and shadows experienced team members. Seeks feedback on basic deliverables and incorporates guidance into work.
Independently uses core product tools and follows established workflows. Participates actively in team ceremonies and discussions. Demonstrates understanding of company products and basic business model. Completes work with minimal guidance on routine tasks.
Navigates cross-functional collaboration without prompting. Applies knowledge of multiple product areas and organizational structure to daily work. Onboards new team members on tools and processes. Identifies and addresses own knowledge gaps proactively.
Contributes to improving team processes and tooling based on experience. Mentors others on organizational knowledge and best practices. Leverages deep understanding of business context to inform decisions. Builds relationships across multiple functions and levels.
Shapes organizational standards, frameworks, and ways of working. Coaches leaders across the company on effective practices. Demonstrates mastery of industry trends and competitive landscape. Represents the organization externally through speaking, writing, or advising.
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