Product Management

Completes assigned tasks that feed into larger features. Participates in team discussions about project goals. Asks clarifying questions to understand the purpose of their work.

Facilitates squad discussions to build consensus on priorities. Articulates project rationale in team meetings and documentation. Ensures all squad members understand objectives and approach.

Runs cross-squad sync meetings to resolve dependencies. Communicates squad plans to adjacent teams. Presents initiatives at pillar-level forums to create shared understanding of direction.

Leads multi-squad alignment sessions to establish unified roadmaps. Presents area-wide strategy to stakeholders across pillars. Proactively identifies and addresses misalignment between teams before conflicts emerge.

Drives company-wide forums to align product direction across areas. Synthesizes competing perspectives into coherent strategic narratives. Establishes shared mental models that enable autonomous decision-making across multiple teams.

Follows established patterns and processes. Syncs regularly with manager for direction. Observes how senior team members handle disagreements and applies their guidance to collaboration situations.

Identifies when disagreements occur between teams. Flags conflicts to appropriate stakeholders. Participates in resolution discussions but relies on others to facilitate outcomes.

Facilitates resolution when disagreements emerge between teams. Seeks input from stakeholders to find solutions. Occasionally requests guidance on complex trade-offs or politically sensitive situations.

Resolves disagreements across teams independently, finding mutually beneficial solutions. Anticipates potential conflicts and addresses them proactively. Maintains positive relationships while negotiating effectively across functional boundaries.

Preemptively identifies and resolves strategic disagreements across pillars, themes, and functions without escalation. Reaches optimal negotiation outcomes efficiently while strengthening cross-organizational relationships. Models collaboration approaches that others adopt.

Communicates clearly in 1:1 meetings with team members. Writes workflow emails that articulate business logic to technical partners. Supports communication efforts by delivering parts of presentations or documentation under guidance.

Communicates squad vision, strategy and goals effectively to the squad. Articulates technical concepts to diverse audiences in 1:1 settings. Writes clear emails and documents that convey product direction and rationale.

Communicates squad vision, strategy and goals to squad and wider company audiences. Presents clearly in group meetings and delivers short presentations. Writes documentation that influences cross-functional understanding of product direction.

Communicates complex product strategies across multiple teams and to company-wide audiences. Writes thought-leadership documents that shape organizational understanding. Delivers compelling presentations that influence senior stakeholders and drive alignment on strategic initiatives.

Communicates company-level vision and strategy to executive teams and external audiences. Authors influential thought-leadership that sets industry perspectives. Delivers high-stakes presentations that secure executive buy-in and evangelize investment in strategic product areas across the organization.

Delivers small projects on time. Seeks guidance from team members. Contributes ideas in team discussions. Follows established processes and workflows without requiring oversight for basic tasks.

Motivates squad members through clear communication and collaboration. Shares knowledge informally with teammates. Participates in candidate interviews when invited. Demonstrates enthusiasm that energizes the immediate team.

Persuades multiple teams to adopt approaches through compelling rationale. Actively recruits candidates and conducts interviews. Mentors junior team members through regular coaching sessions. Influences cross-functional partners on product decisions.

Presents product vision to senior management and executives, securing buy-in and resources. Leads recruiting initiatives and develops talent across teams. Aligns large cross-functional groups toward shared goals through compelling storytelling and negotiation.

Drives company-wide strategic decisions through executive-level presentations and advocacy. Champions organizational talent development programs. Mobilizes multiple cross-functional teams across the company to execute on complex, interdependent objectives requiring sustained alignment.

Follows product strategy provided by superiors. Conducts analyses when directed by others. Presents findings that contribute to business decisions without independently forming strategic recommendations.

Participates in developing product strategy with guidance. Conducts testing and user research, presenting insights to superiors who help translate them into strategic direction. Contributes analytical work supporting complex business decisions.

Develops product strategy for their area with minimal oversight. Frames work around problems rather than solutions. Conducts research, derives insights, and translates them into strategies. Builds business cases and estimates impact for decisions.

Shapes strategies across multiple teams and influences company roadmaps. Identifies problems others overlook and proposes novel solutions. Challenges and removes assumptions held across the organization. Leads product-focused strategic initiatives company-wide.

Drives company-wide strategic direction. Surfaces and resolves strategic questions at organizational level before they escalate. Uncovers fundamental problems invisible to others and architects breakthrough solutions that redefine company assumptions and possibilities.

Receives product direction from senior PMs. Follows established frameworks when pointed to them. Works on well-defined problems with clear parameters and regular check-ins for guidance.

Participates in product direction discussions with senior PM and GPM. Breaks down basic problems into testable assumptions. Applies one type of product development approach consistently with coaching.

Collaborates with GPM and Director on product direction. Applies strategic frameworks to guide decisions within their area. Switches between different types of product development problems with demonstrated competence.

Navigates between growth, innovation, platform, and feature development problems, adjusting approach based on context. Selects and applies appropriate strategic frameworks across different problem types and areas.

Applies strategic frameworks fluently across all situations and problem types. Generates novel solutions to company-level problems that others considered unsolvable. Recognized as subject matter expert whose strategic approaches are adopted by others.

Receives OKRs and plans from superiors. References higher-level strategies when discussing work. Asks clarifying questions about how team objectives connect to company vision. Implements assigned plans without modification.

Translates company strategies into team-level plans with guidance. Drafts OKRs that align with pillar objectives and reviews them with leadership. Articulates how team goals support broader vision in team discussions.

Creates team vision and medium-term plans independently from organizational strategy. Writes and presents OKRs without approval needed. Explains strategic rationale to squad members. Adjusts plans based on shifting company priorities.

Develops long-term vision spanning multiple squads. Participates in pillar and theme-level planning discussions. Proposes strategic initiatives that influence broader roadmaps. Coordinates OKRs across teams to ensure alignment and reduce conflicts.

Leads strategic planning across multiple squads and sometimes at pillar or theme level. Contributes to company-level product vision discussions. Collaborates with executives on company direction. Defines vision that shapes organizational priorities and resource allocation.

Receives roadmaps from superiors and executes assigned priorities. Proposes alternative solutions within defined constraints. Seeks guidance when faced with prioritization decisions. Documents trade-offs identified by others.

Drafts roadmaps and prioritization frameworks with manager input. Articulates trade-offs between competing requests. Prioritizes feature requests from stakeholders using established criteria. Adjusts plans based on feedback from senior team members.

Creates team roadmaps and prioritization decisions with minimal review. Makes trade-off decisions balancing user needs, business goals, and technical constraints. Adjusts roadmaps proactively when circumstances change. Presents prioritization rationale to stakeholders clearly.

Builds roadmaps independently and defends controversial prioritization decisions to leadership. Navigates competing stakeholder demands without escalation. Influences cross-team priorities through data-driven arguments. Maintains strategic direction despite pressure to change course.

Shapes multi-team or company-wide roadmaps balancing competing strategic initiatives. Resolves conflicting priorities across organizational boundaries. Defends high-stakes trade-off decisions to executives with conviction. Reframes prioritization debates to reveal previously unconsidered options.

Works on small, well-defined design solutions. Observes senior team members to learn quality standards. Completes tasks that contribute to larger features under close supervision.

Delivers feature enhancements and new features with guidance. Takes responsibility for features with measurable business impact. Executes product work at team level with regular check-ins.

Owns squad performance and product quality independently. Ships feature enhancements and new features without guidance. Drives both strategy and execution within their team's domain.

Owns squad outcomes at highest complexity levels. Creates impact beyond their squad boundaries. Switches between platform, feature, optimization, and innovation work serially with minimal assistance. Influences strategy across multiple teams.

Owns entire feature areas or brand-new products. Simultaneously weaves together platform, feature, optimization, and innovation work within single projects. Delivers integrated solutions that unlock new opportunities.

Observes and asks questions about product development processes. Completes assigned tasks with guidance. Participates in team meetings and follows established workflows. Seeks feedback frequently on work approach and outputs.

Ships features that meet defined requirements and timelines. Tracks progress against goals and reports status regularly. Identifies when projects are at risk and escalates appropriately. Delivers measurable impact aligned with team objectives.

Identifies and resolves bottlenecks affecting team velocity. Adjusts processes to improve squad efficiency and quality. Owns project outcomes and proactively mitigates risks. Demonstrates accountability through consistent delivery of team goals.

Introduces process improvements adopted by multiple teams. Drives initiatives that measurably increase cross-team productivity. Owns outcomes for multiple squads simultaneously. Shares learnings and frameworks that others replicate across the organization.

Implements company-wide process innovations that fundamentally change how product is built. Owns strategic area outcomes affecting multiple pillars. Establishes new standards and practices adopted organization-wide. Visibly shapes company-level product development culture and effectiveness.

Works on tasks assigned by manager with clear instructions. Follows established product development processes. Asks questions to clarify requirements. Focuses on learning one skill area at a time with direct supervision.

Executes well-defined product development processes independently. Takes on projects with clear parameters and low ambiguity. Seeks guidance when facing unclear situations. Delivers expected outcomes within established frameworks.

Navigates moderately ambiguous situations with occasional guidance. Makes decisions independently for team-level execution. Defines approaches to problems without predetermined solutions. Leads team delivery while collaborating on cross-team strategy.

Operates effectively in highly ambiguous environments with minimal oversight. Defines strategy across multiple teams and executes within own team. Makes complex trade-off decisions independently. Influences cross-functional partners without escalation.

Drives both strategy and execution across the entire company through significant ambiguity. Identifies and tackles company-level problems without direction. Creates frameworks others use to navigate uncertainty. Operates independently at executive collaboration level.

Reads existing dashboards with guidance to track team goals. Asks for help isolating variables when diagnosing issues. References dashboards in discussions about project impact and changes affecting their work.

Independently uses dashboards to monitor team objectives and identify trends. Isolates variables to diagnose root causes of issues. Shares dashboard insights in team meetings to inform decisions.

Modifies and creates dashboards to better serve team needs. Quickly diagnoses issues by analyzing multiple data points. Guides teammates on interpreting dashboard data for their objectives.

Designs dashboards that serve multiple teams and company-wide objectives. Makes decisions under data uncertainty while documenting assumptions. Reduces ambiguity for teams by clarifying metric definitions and data limitations.

Establishes dashboard standards and metrics used across the organization. Draws strategic inferences from incomplete data to guide company direction. Teaches others to navigate data ambiguity and make evidence-based decisions.

Performs experiments and analyses with guidance from others. Requests help to interpret results and understand impact of projects. Relies on analysts for deep dive work and complex analysis.

Independently analyzes impact of most projects and experiments. Performs some deep dive analyses without assistance. Partners with analysts for complex projects and bigger analyses. Understands how to isolate variables in experiments.

Defines metrics for team and projects with input from superiors and data scientists. Leads deep dive analyses independently and partners with analysts on complex work. Analyzes impact of entire strategies and products. Drives complex analysis with data scientists.

Owns metric definition for multiple teams and products. Guides analysts, data scientists, and other PMs on implementing metrics appropriately. Analyzes impact of company-wide strategies. Identifies and removes tradeoffs between different teams' metrics. Leads complex data science work.

Owns and aligns metrics across the entire company. Identifies and reduces metric tradeoffs between teams company-wide. Analyzes impact of all major strategic initiatives. Leads groups of analysts and data scientists on complex analyses. Architects data science approaches.

Observes user research sessions conducted by others. Asks questions about different user types and their needs. Reviews existing user personas and research findings. Shadows team members during user interviews and testing sessions.

Articulates user needs and pain points in product discussions. Describes characteristics of different user segments. Conducts basic user interviews and surveys. References user feedback when making product decisions. Shares user insights with the team.

Designs and runs unbiased surveys, interviews, and usability tests independently. Conducts A/B tests and synthesizes findings into actionable insights. Selects appropriate research methods for specific questions. Presents research findings that inform team roadmap decisions.

Extracts strategic insights from research that drive high-impact product decisions. Reviews and improves others' research designs. Identifies and investigates emerging user segments. Partners with research teams to design comprehensive studies across multiple product areas.

Initiates company-wide efforts to discover and understand new customer segments. Challenges existing assumptions about users with data-driven insights. Mentors PMs across teams on research methodology. Shapes organizational strategy based on deep customer understanding and market trends.

Uses existing dashboards and reports to track basic metrics. Asks questions to understand tool capabilities. Follows guided tutorials to perform simple queries. Relies on others for data extraction and analysis setup.

Writes SQL queries with joins and filters independently. Creates custom reports in analytics platforms for their product area. Troubleshoots basic data discrepancies. Shares queries and dashboards with team members.

Constructs complex SQL with sub-queries, temporary tables, and multiple joins. Builds advanced dashboards that others reference. Identifies and corrects data quality issues. Teaches teammates how to use analytics tools effectively.

Designs scalable data models and metric frameworks used across teams. Proposes improvements to analytics infrastructure. Reviews and optimizes others' queries for performance. Establishes best practices for tool usage company-wide.

Evaluates and implements new analytics tools and methodologies. Leads company-wide data strategy initiatives. Mentors analysts and PMs on advanced techniques. Identifies and addresses systemic gaps in data infrastructure and tooling.