Scope of Influence
Participates in team discussions and shares ideas when prompted. Follows established processes and timelines set by others. Builds working relationships with immediate scrum team members. Seeks guidance before making commitments that affect others.
Proposes changes to processes and priorities within immediate team discussions. Negotiates timelines and trade-offs with direct peers on shared features. Secures commitments from team members on deliverables. Communicates dependencies and blockers proactively to stakeholders.
Drives alignment on priorities and timelines across immediate team and dependent partner teams. Facilitates cross-team discussions to resolve conflicts and secure commitments. Negotiates trade-offs between competing needs across multiple stakeholders. Shapes team processes and ways of working through demonstrated results.
Builds consensus on product strategies and roadmaps across organizational boundaries and peer teams. Negotiates resource allocation and timeline commitments across multiple teams. Contributes to quarterly and annual planning processes for business unit. Resolves complex trade-offs involving technical, business, and customer priorities at portfolio level.
Drives product vision and strategic direction across multiple business units or company-wide. Secures executive commitment and funding for major initiatives through compelling business cases. Shapes multi-year planning processes and organizational priorities. Negotiates high-stakes trade-offs affecting company-level KPIs and resource investments.
Typical Scope Complexity
Works on small, isolated features within a single product. Receives specific assignments with clear boundaries. Delivers discrete feature components that require minimal coordination with other teams or product areas.
Owns complete features within a product from conception to delivery. Manages feature-level dependencies and coordinates with immediate team members. Delivers cohesive feature sets that solve specific customer problems within defined product boundaries.
Owns entire products with moderate complexity and limited cross-team dependencies. Manages product-level roadmaps, priorities, and trade-offs. Delivers end-to-end product experiences that balance customer needs with technical and business constraints.
Owns multiple related products or a highly complex product with significant dependencies across teams. Orchestrates cross-product priorities and resource allocation. Delivers integrated portfolio outcomes that drive measurable business unit results and strategic objectives.
Owns business unit or division-wide product portfolios affecting company-level KPIs. Directs strategic investments across multiple product lines and organizations. Delivers transformational business outcomes through portfolio optimization, market expansion, and organizational capability building.
Level of Autonomy
Completes assigned feature work following detailed instructions from manager or senior PM. Asks clarifying questions before proceeding with tasks. Reports progress regularly and escalates blockers promptly. Works primarily within own scrum team on predefined requirements.
Independently executes feature delivery within defined scope. Seeks guidance when entering unfamiliar problem spaces or working with new stakeholder groups. Proposes solutions and sequencing for owned features with manager review. Coordinates directly with immediate team members without constant oversight.
Drives end-to-end product planning and execution with minimal manager involvement. Makes prioritization decisions and trade-offs within product scope independently. Proactively identifies dependencies and coordinates with partner teams. Escalates only strategic decisions or cross-product conflicts requiring senior input.
Sets product strategy and roadmap independently aligned to division goals. Navigates complex multi-team dependencies and organizational challenges without escalation. Anticipates problems and adjusts course proactively. Operates as autonomous product leader while keeping leadership informed of progress and outcomes.
Defines portfolio strategy through collaboration with executive leadership and cross-functional partners. Guides multiple teams toward shared vision without direct authority. Makes high-stakes trade-offs across products and organizations independently. Shapes division-level planning and resource allocation through influence and strategic guidance.
Customer Needs and Market Context
Reviews existing customer research reports, product telemetry dashboards, and feedback summaries provided by others. Asks clarifying questions about customer segments and data sources. References customer data when discussing feature improvements within their immediate scope.
Identifies patterns across multiple customer feedback sources and telemetry reports. Compares competing products to highlight feature gaps. Selects appropriate research methods (quantitative vs qualitative) with guidance. Presents findings to immediate team to inform prioritization discussions.
Initiates new customer research studies and defines telemetry requirements. Synthesizes cross-functional data into hypotheses that drive roadmap decisions. Monitors industry trends and proactively proposes solutions based on competitive analysis. Presents customer insights that shift team priorities.
Designs comprehensive research strategies across product areas. Serves as primary customer knowledge resource for cross-team initiatives. Translates complex market trends into strategic recommendations that influence organizational priorities. Coaches team members on research design and synthesis techniques.
Establishes customer research standards and methodologies adopted across the organization. Delivers executive presentations connecting market insights to business strategy. Mentors PMs company-wide on advanced research and synthesis practices. Influences company-level investment decisions through unique customer and market perspectives.
Strategy, Value Prop, Fulfillment of Strategy
Translates existing product vision into clear requirements for assigned features. Articulates reasoning behind product investments to immediate team. Uses prescribed testing tools to validate customer interest. Considers current sprint and immediate next steps when planning work.
Creates requirements and proposes roadmap sequencing from established priorities. Builds business cases using fundamental frameworks. Designs scope-specific customer testing methods. Captures operational and service-quality requirements alongside features. Plans work across current quarter with minimal guidance.
Validates roadmaps through hypothesis-based experiments. Leads product differentiation efforts within owned area using competitive landscape analysis. Communicates value propositions through demos and customer narratives. Calculates ROI with finance partners. Balances feature delivery against operational requirements across multiple quarters.
Develops innovation strategies for product areas aligned to corporate objectives. Gains leadership buy-in for multi-team roadmaps with clear milestones. Proposes multiple viable solutions and identifies optimal paths. Leads teams to adopt customer testing methods and set service-quality goals. Builds multi-year plans.
Owns vision and strategy for critical product areas driving company-level outcomes. Makes roadmap trade-offs across broad team sets for major initiatives. Contributes to corporate strategy development spanning one and three years. Leads organizations to measurably improve testing velocity and operational quality at divisional scope.
Product Execution
Prioritizes feature backlog with oversight. Participates in UX design discussions. Reviews demos and asks clarifying questions about requirements. Designs basic experiments to test customer needs. Validates launch results with guidance from senior team members.
Prioritizes user stories independently for owned features. Designs experiments and shares learnings with immediate team. Collaborates with partner teams on dependency requirements. Participates in cross-functional GTM planning. Reviews demos and clarifies requirements during execution cycles.
Sets UX direction for product area. Translates roadmaps into executable stories with engineering partners across teams. Aligns backlog priorities with dependent teams. Communicates experiment results and next steps across impacted teams. Validates releases meet customer and business objectives.
Leads evolution of agile processes across workgroups. Joins forces across multiple teams to accelerate value delivery. Designs experiments and broadcasts insights to expand organizational learning. Reviews demos across teams to ensure alignment with customer needs and business goals.
Directs portfolio-level priorities across product, engineering, and design. Identifies and resolves organizational barriers to value delivery. Guides UX design across multiple products to ensure cohesion. Coaches teams on experimentation best practices. Attends reviews as voice of customer and business.
Customer and Business Outcomes
Tracks predefined metrics for owned features. Uses existing analytics tools to observe customer behavior patterns. Reports metric changes to team. Formulates basic hypotheses about how product changes affect metrics with guidance. Validates outcomes against stated success criteria.
Designs and runs experiments within owned product area. Sets success criteria and validates results. Communicates customer experience and business metric status to workgroup. Identifies optimization opportunities based on data. Drives measurable customer success improvements in owned features.
Defines core product metrics and success thresholds for significant product area. Influences workgroup priorities based on metric performance. Delivers customer value at increasing velocity across multiple releases. Demonstrates consistent improvement in adoption, engagement, or revenue metrics owned.
Sets product-level metrics that inform organizational priorities. Increases velocity and scale of value delivery across product portfolio. Takes accountability for portfolio-level business outcomes. Influences partner teams to prioritize dependencies that accelerate value delivery. Expands organizational scope through demonstrated results.
Drives cross-functional organization to achieve company-level KPIs. Identifies and implements optimizations in product and go-to-market at organizational scale. Sets organization-level product strategy based on business outcomes. Recognized as key driver of customer success metrics across company. Leads initiatives that expand company scope.
Resource Management
Sets goals and work plans for direct team members. Communicates clear expectations for individual deliverables. Tracks team progress against defined objectives. Adjusts task assignments based on immediate team capacity and priorities.
Establishes direction and work plans across multiple teams or larger departments. Coordinates resource needs with peer managers. Facilitates cross-team collaboration on shared objectives. Balances competing priorities across teams to meet departmental goals.
Defines strategic direction and resource plans spanning multiple product teams. Negotiates resource allocations with stakeholders across functions. Aligns work plans to organizational priorities. Identifies and resolves resource conflicts that impact delivery timelines.
Sets direction and resource strategy across organizations within a division. Recommends budget and headcount allocations to leadership. Aligns multiple organizations around shared goals and dependencies. Redistributes resources across groups to optimize division-level outcomes.
Establishes company-wide direction and multi-year resource plans. Advocates for resource investments at executive level to enable strategic initiatives. Orchestrates resource allocation across divisions to achieve company objectives. Identifies organizational gaps and drives hiring or restructuring decisions.
Talent Development
Provides feedback to direct reports when prompted. Conducts scheduled one-on-ones and performance reviews. Discusses career goals during formal review cycles. References company standards when making leveling decisions with guidance from manager or HR.
Delivers timely, actionable feedback to team members in real-time situations. Initiates career development conversations beyond formal reviews. Coaches individuals on specific job skills and creates development plans. Addresses performance issues when they arise with support.
Coaches both ICs and managers on skills and team dynamics. Independently applies leveling standards to assess and promote employees. Identifies and addresses performance issues proactively. Mentors managers on developing their teams and creates succession plans for key roles.
Scales coaching across multiple teams and mentors people outside direct organization. Develops managers to build organizational bench strength. Anticipates capability gaps and implements team development initiatives. Addresses systemic performance patterns across the organization and designs interventions.
Coaches leaders across the company to elevate the entire PM function. Mentors executives and senior leaders from all divisions. Designs and implements company-wide talent development programs. Shapes organizational culture through visible leadership in talent practices and succession planning at scale.
Organizational Culture
Models company culture and values in daily interactions with team. Completes people processes on time. Responds to team requests for information and tools. Escalates issues when identified.
Coaches team members on culture and values through feedback and examples. Owns all people processes timely. Identifies gaps in team effectiveness and proposes new tools or processes. Escalates issues with recommended solutions.
Participates in talent attraction efforts. Reinforces culture across department through coaching managers. Encourages other managers to complete people processes timely. Proactively provides teams with needed information and tools. Removes identified barriers.
Actively recruits strong talent to company. Ensures culture cascades through department via manager accountability. Sets expectations for timely people processes across managers. Establishes operating rhythms for information flow and tool access. Anticipates and removes barriers before impact.
Leads company-wide talent attraction initiatives. Embeds culture and values into organizational systems and practices. Drives consistent people process excellence across divisions. Creates scalable mechanisms ensuring all teams access critical resources. Systematically eliminates structural barriers.
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