Scope + Impact
Owns individual features within a product area. Delivers work that contributes to team-level goals and metrics. Gathers feedback from small creator cohorts and demonstrates ability to incorporate it into feature improvements.
Owns feature sets that demonstrate measurable business results. Drives initiatives that consistently move product area metrics forward. Creates positive short-term impact for creators and fans through data-informed decisions.
Owns multiple product areas with expertise across 2 focus areas. Delivers work that drives business results repeatedly. Generates measurable short-term impact for creators and fans, evidenced through feedback loops and metrics.
Owns significant product areas spanning 3-4 focus areas. Ships initiatives that drive company-level OKRs forward. Creates measurable impact for majority of creators or strategic segments, demonstrated through sustained engagement and business outcomes.
Owns major product areas with deep expertise across 3-4 focus areas. Ships initiatives that fundamentally change the company's trajectory. Drives measurable impact for majority or strategic segments of creators and fans, reshaping platform direction.
Strategic Thinking + Planning
Creates goals and briefs for their feature area. Prioritizes short-term incremental opportunities with guidance. Writes basic requirements by considering outcome potential and technical needs. Balances immediate wins against longer-term goals when planning work.
Generates vision, goals, and OKRs for their product area. Independently balances short-term incremental opportunities against longer-term strategic initiatives. Writes requirements that consider outcome potential, competitive landscape, technical requirements, and user experience.
Creates vision, goals, and OKRs that influence the organization. Effectively prioritizes short-term opportunities in pursuit of longer-term strategic initiatives. Writes comprehensive requirements by considering all relevant factors including competitive landscape and user experience.
Develops vision, goals, and OKRs that influence organizational direction. Prioritizes opportunities delivering consistent value toward strategic initiatives. Looks around corners to identify all relevant requirements by anticipating competitive landscape shifts, technical constraints, and user needs.
Creates vision, goals, and OKRs that positively influence company direction. Identifies longer-term strategic initiatives with potential to change the company's trajectory and charts the course. Anticipates future requirements by considering emerging competitive dynamics and technical evolution.
Execution
Identifies problems and proposes initial solutions within their immediate scope. Product releases go out with limited controversy. Seeks guidance when stuck and works to understand requirements before acting.
Consistently brings solutions and recommendations rather than just problems. Considers outcome potential and user experience when proposing approaches. Product releases are appreciated by creators, patrons, and fans, with positive reference feedback.
Works collaboratively across team and functional lines to find solutions to complex problems. Considers competitive landscape and technical requirements. Product releases are celebrated by creators, patrons, and fans as preference customers.
Proactively identifies all relevant requirements and acceptance criteria by looking around corners. Leads cross-functional collaboration to resolve problems. Effectively engages stakeholders and resolves constructive conflict to drive celebrated product releases.
Creates the model by which product releases will be celebrated by creators, patrons, and fans. Establishes frameworks for decision-making and cross-functional problem-solving that others follow. Shapes how the organization approaches execution at scale.
Communication + Leadership
Communicates and collaborates effectively with immediate team members. Delivers candid and kind feedback that inspires their team to do their best work. Makes decisions with appropriate buy-in and communication. Adapts to changing goals, roles, and responsibilities in a fast-growing environment.
Communicates and collaborates effectively with team and other stakeholders in the organization. Engages in constructive conflict. Makes decisions with appropriate buy-in and communication, independently figuring out when to seek permission versus when to inform. Delivers candid and kind feedback that inspires their team to do their best work.
Communication and collaboration generates positive influence across the organization. Effectively engages in and resolves constructive conflict. Makes speedy decisions with appropriate buy-in and communication, independently determining when to seek permission versus inform. Delivers candid and kind feedback that inspires team and cross-functional stakeholders to do their best work.
Serves as the go-to person for the team and broadly influences the company for the better. Effectively collaborates, debates, mediates, and resolves conflict to achieve alignment around a clear direction. Creates the model for how to make decisions with appropriate buy-in, communication, and speed. Delivers candid and kind feedback that inspires team and the broader organization.
Sets the standard for communication and leadership across the company. Shows others how to navigate fluid, fast-growing environments and resolve complex conflicts. Models decision-making with optimal buy-in, communication, and speed. Delivers feedback that inspires teams and the broader organization to achieve their best work and drives cultural transformation.
Multiply what each person on your team can do.
That's a manager's job, and there's never time for it. Find Your Great learns from wherever your team works and distills each person's week into one or two feedback opportunities worth your attention.