Product Management

Executes discrete projects with regular mentorship and coaching. Escalates major decisions to manager or senior team members. Delivers individual features on quarterly roadmap with oversight. Requires guidance on navigating blockers and managing project risks.

Executes multiple discrete projects autonomously with minimal oversight. Delivers consistently against quarterly roadmap for owned features. Escalates appropriately when blocked. Makes sound decisions on project scope and trade-offs within established boundaries.

Manages multiple competing projects and priorities simultaneously. Delivers consistently against quarterly roadmap for entire product area. Navigates ambiguity independently. Anticipates risks and adjusts plans proactively. Balances short-term execution with longer-term product vision.

Executes high-impact, highly-ambiguous projects that impact company-level strategic goals. Delivers consistently against annual roadmap and vision. Manages complex dependencies across multiple teams. Drives process improvements that accelerate team and pillar execution.

Delivers consistently against pillar's multi-year vision and roadmap. Executes company-defining initiatives with significant ambiguity and complexity. Creates systematic operational clarity across pillar. Establishes delivery standards and processes that accelerate organization-wide execution.

Escalates blockers to manager or team leads when encountered. Works through technical, design, or analytical problems with guidance from senior team members. Raises risks when they surface. Partners with engineering and design on assigned tasks with coaching.

Navigates around blockers independently, escalating when stuck. Goes deep in one or two domains to unblock the team on discrete projects. Identifies risks as they arise and communicates them clearly. Actively partners with design and engineering to maintain team velocity.

Anticipates blockers across multiple projects and routes around them before they impact delivery. Dives into technical, design, and analytical problems to accelerate progress. Flags emerging risks early with mitigation plans. Drives cross-functional collaboration that increases team velocity.

Preempts product risks through scenario planning and early intervention. Fills cross-functional gaps when specialists unavailable to maintain momentum. Advocates to leadership for staffing adjustments based on team capacity analysis. Establishes patterns that systematically reduce blockers across product area.

Architects solutions that eliminate entire categories of blockers across pillar. Secures resources from exec team to address systemic constraints. Creates organizational mechanisms that accelerate velocity company-wide. Intervenes across pillars to resolve complex dependencies and unblock multiple teams simultaneously.

Consistently follows established product management processes for their projects. Attends required meetings, completes templates, and maintains documentation as prescribed. Asks clarifying questions when process steps are unclear. Adapts quickly when processes change.

Implements all current PM processes reliably while identifying friction points. Shares observations about process gaps or inefficiencies with manager and peers. Proposes specific improvements based on team experience. Contributes ideas during retrospectives and process review sessions.

Executes existing processes while driving targeted improvements for their team and pillar. Pilots new workflows, measures impact, and iterates based on feedback. Documents and socializes successful changes. Trains teammates on updated processes and ensures adoption across their product area.

Leads process improvements that span multiple pillars and EPDS functions. Builds consensus among cross-functional leaders on new frameworks. Implements systems that accelerate execution company-wide. Measures adoption metrics and adjusts rollout strategies. Presents process innovations to executive stakeholders.

Establishes foundational PM processes that define how the organization operates. Anticipates future needs and designs scalable frameworks before gaps emerge. Champions process excellence across EPDS and company. Influences industry best practices through external thought leadership and creates competitive operational advantages.

Makes decisions for owned features with guidance. Involves appropriate teammates in decisions. Contributes content to product documentation, blog posts, and enablement materials when requested. Follows established processes for product area contributions.

Makes sound decisions independently for product area, proactively including right stakeholders. Creates and maintains documentation, blog content, and enablement materials across all product touchpoints. Identifies and addresses gaps in product ownership. Proposes removal of underperforming features.

Drives decisions across multiple products with clear rationale. Ensures comprehensive coverage of all product area contributions including docs, marketing, and GTM enablement. Actively removes product debt by sunsetting features and killing unsuccessful betas. Establishes clear ownership boundaries with adjacent teams.

Orchestrates decision-making across pillar with exec and cross-functional leaders. Ensures all teams within pillar consistently contribute to documentation, content, and enablement. Systematically identifies and eliminates product debt across pillar. Creates frameworks that clarify ownership and prevent gaps.

Architects ownership model and decision frameworks for entire pillar. Establishes standards ensuring all product areas maintain comprehensive contributions across all channels. Proactively restructures product portfolio, removing debt and consolidating ownership. Influences company-wide practices for product ownership and accountability.

Manages priorities for discrete features with coaching. Escalates when competing demands arise. Filters some distractions to maintain team focus on quarterly commitments. Relies on manager guidance to determine what work should be deferred or declined.

Acts as gatekeeper for their product area, independently declining low-priority requests. Balances multiple projects and customer escalations against roadmap commitments. Makes tradeoff decisions visible to stakeholders. Protects team from context-switching across concurrent initiatives.

Prioritizes across complex products with competing stakeholder demands. Proactively communicates priority decisions and rationale to leadership. Redirects inbound requests to appropriate owners. Establishes clear team priorities that align to pillar objectives and shields teams from organizational noise.

Creates pillar-level prioritization frameworks and operational cadences. Runs regular metrics reviews and OKR check-ins that drive focus. Establishes clear ownership boundaries across teams. Makes strategic portfolio decisions about what products or features to sunset. Influences cross-pillar resource allocation.

Drives company-wide operational clarity through standardized review processes. Shapes organizational prioritization frameworks that scale across EPDS. Resolves competing priorities between pillars and functions at executive level. Models disciplined focus that influences company culture and decision-making norms.

Communicates clearly in written and verbal forms within immediate project team. Shares updates, decisions, and context in team meetings and documentation. Responds to questions and incorporates feedback from direct collaborators. Maintains consistent communication hygiene in project channels.

Communicates effectively across multiple teams within pillar through presentations, documentation, and group settings. Synthesizes learnings and shares them with broader stakeholders. Builds alignment across engineering, design, and adjacent product teams on priorities and decisions.

Presents to EPDS leadership and cross-pillar audiences on product topics. Writes clear proposals and updates that circulate beyond immediate team. Engages diverse perspectives in decision-making. Communicates product vision and roadmap that inspires confidence across engineering, product, and design organization.

Delivers compelling presentations to company-wide audiences and executives on EPDS initiatives. Writes strategic communications that build understanding of technical topics for non-technical stakeholders. Proactively shares product updates across Sales, Success, Marketing, and G&A teams. Tunes message appropriately for different audiences.

Presents to large external audiences including customers and industry forums. Communicates cross-functional strategy shifts that align executives across EPDS, GTM, and G&A. Writes thought leadership content representing company perspective. Conveys executive presence internally and externally, building trust on complex strategic topics.

Builds alignment within their immediate product team by facilitating discussions, documenting decisions, and ensuring stakeholders are informed. Involves appropriate teammates in decisions. Communicates updates and gathers input from direct collaborators on the project team.

Drives decision-making across their product team and immediate stakeholders by presenting clear options and trade-offs. Builds consensus among engineering, design, and direct partners. Proactively communicates decisions and rationale to affected parties within their pillar.

Builds alignment across multiple teams within or across pillars by navigating competing priorities and facilitating cross-team discussions. Drives decision-making with other EPDS teammates through persuasive communication. Resolves conflicts and establishes shared understanding across engineering, design, and product groups.

Drives decision-making across EPDS and cross-functional stakeholders including marketing, sales, success, and analytics. Builds company-wide alignment on EPDS topics by presenting to executives and leading complex decision-making processes. Navigates organizational dynamics to align diverse functions around product priorities.

Leads company-wide initiatives by building alignment among executive, EPDS, G&A, and GTM leaders. Drives strategic decisions that span multiple functions and impact business direction. Navigates complex stakeholder landscapes, resolves high-level conflicts, and creates organizational momentum around major initiatives.

Participates actively in team discussions and shares updates on project status. Meets commitments consistently and respects teammates' time in meetings. Responds constructively to feedback and incorporates suggestions from others into work.

Articulates project vision clearly to immediate team members and maintains focus during setbacks. Involves appropriate stakeholders in decisions proactively. Creates space for diverse viewpoints in team discussions and models openness to alternative approaches.

Communicates compelling vision across multiple teams that keeps them aligned through obstacles. Facilitates productive dialogue when tensions arise and guides team toward resolution. Provides informal coaching to peers when they encounter challenges.

Rallies multiple teams and pillar around shared vision during ambiguous or difficult periods. Actively mentors other PMs through structured coaching conversations. Establishes team norms that encourage constructive debate and psychological safety across the pillar.

Sustains organizational momentum on company-wide initiatives when facing significant setbacks or strategic pivots. Develops mentorship programs and coaches senior PMs on leadership capabilities. Models and reinforces cultural values that scale feedback practices across the entire product organization.

Translates pillar-level objectives into discrete team projects. Articulates how team work connects to broader pillar goals. Asks clarifying questions about strategy and roadmap priorities when ambiguity arises.

Identifies new product opportunities within their area that address customer needs and business goals. Proposes solutions to immediate problems. Flags potential risks or competitive moves to leadership for guidance.

Identifies high-impact product opportunities across multiple products. Anticipates customer trends, competitive responses, and partner implications. Collaborates with functional leaders to refine product strategy. Balances multiple competing priorities with clear rationale.

Translates company objectives into comprehensive pillar-level roadmaps. Surfaces strategic ambiguities and risks to executives with proposed solutions. Proactively shapes cross-functional strategy through collaboration. Positions products against competitive landscape and market needs.

Develops holistic multi-year vision connecting all products in their area to company strategy. Leads organization through complex strategic shifts. Anticipates market dynamics and guides executive decision-making. Shares learnings that improve strategy across functions company-wide.

Asks clarifying questions about technical implementation in team discussions. Reviews technical documentation to understand existing system architecture. Participates in technical design reviews as an observer, taking notes on engineering trade-offs being discussed.

Provides customer and roadmap context during technical trade-off discussions with engineering. Proposes API designs and data models for review by technical leads. Explains technical constraints and implementation approaches to non-technical stakeholders in product discussions.

Leads technical trade-off conversations with engineering, weighing customer needs against implementation complexity. Designs product interfaces and abstractions that engineering adopts with minimal revision. Identifies technical dependencies across multiple products and facilitates resolution with engineering teams.

Proposes system architecture changes to support strategic product direction, gaining engineering buy-in. Defines technical standards for APIs and data models across product area. Evaluates competitive technical approaches and advocates for architectural decisions that balance current and future needs.

Influences company-wide technical strategy by connecting product vision to architectural decisions. Mentors PMs and engineers on designing scalable product interfaces. Presents technical trade-offs and recommendations to executives, translating between business impact and engineering implications. Recognized across organization as technical thought partner.

Uses available data, surveys, and interviews when defining features. Reviews existing customer research and usage analytics. Incorporates customer feedback into feature specifications. Participates in customer meetings with guidance from senior team members.

Independently conducts customer interviews and surveys. Analyzes usage data and research to derive insights. Regularly synthesizes customer findings for the immediate team. Identifies patterns across multiple customer conversations and data sources to inform product decisions.

Designs and executes high-impact customer research initiatives. Presents findings and recommendations to cross-functional stakeholders. Leads customer meetings with strategic accounts. Ensures product area maintains strong customer orientation through regular analysis and research reviews.

Advises strategic accounts on product strategy and roadmap. Presents to executive customers and builds trusted relationships. Influences product direction across multiple teams through customer insights. Coaches other PMs on customer research methodologies and interpretation.

Establishes systems and processes that scale customer understanding across the organization. Builds frameworks for continuous customer, competitor, and market intelligence. Creates mechanisms for sharing insights company-wide. Shapes organizational approach to customer research and engagement.

Creates quarterly roadmaps with manager guidance. Documents feature-level timelines and dependencies. Shares roadmap updates with immediate team. Adjusts plans when priorities shift. Connects roadmap items to team-level goals.

Independently develops 6-month roadmaps for their product. Balances multiple feature priorities and trade-offs. Communicates roadmap rationale across EPDS teams. Updates roadmap based on customer feedback and metrics. Aligns roadmap to pillar objectives.

Drives 1-year vision and roadmap for product area. Presents roadmap to executives and cross-functional leaders. Coordinates roadmap dependencies across multiple teams. Incorporates market trends and competitive positioning. Measures and communicates progress against long-term milestones.

Develops holistic multi-year strategy showing how products work together. Aligns pillar roadmap to company objectives and translates to team execution. Identifies strategic gaps and proposes new product opportunities. Presents vision externally to customers and partners. Adjusts strategy based on business impact data.

Shapes company-level product strategy and multi-pillar roadmaps. Builds systems for roadmap development across organization. Anticipates industry shifts and repositions product portfolio. Drives alignment on strategic trade-offs with executive team. Recognized externally as thought leader on product direction.

Asks clarifying questions about features owned and their usage. References documentation to understand technical implementation. Observes how customers interact with features through support tickets and user feedback. Participates in team discussions about product area.

Explains features owned and customer use cases to team members without reference materials. Identifies how features connect to adjacent product areas. Answers questions from engineering and design about feature requirements. Shares customer insights gathered from interviews and data analysis.

Consulted by other PMs on questions about product area and its interactions with their domains. Presents competitive analysis and technology landscape to stakeholders. Conducts customer research that reveals new insights. Referenced in internal documentation as point of contact for product area.

Sought out across EPDS for strategic decisions involving product area. Presents to customers and partners as product expert. Publishes thought leadership on industry trends and competitive positioning. Advises leadership on technology investments and ecosystem partnerships affecting domain.

Represents company externally at conferences, media, and strategic accounts as product authority. Influences industry direction through published perspectives and customer advisory relationships. Consulted by executives on company-wide strategy related to domain. Builds organizational knowledge systems and mentors PMs on domain mastery.