Scope of Responsibility
Delivers individual features end-to-end with active oversight. Regularly seeks direction from senior PMs and managers before making decisions. Follows established processes and frameworks. Reports progress frequently and adjusts approach based on feedback received.
Manages ongoing success of a team or subteam with limited guidance. Makes day-to-day decisions independently while consulting seniors on strategic choices. Orchestrates cross-functional efforts across multiple concurrent projects. Implements team processes and shares feedback on effectiveness.
Drives success and development of a team or product area with full autonomy. Makes strategic decisions independently, seeking input selectively. Proactively identifies and resolves blockers before they impact projects. Contributes to product area strategy definition and organizational process improvements.
Owns product area success or company goal achievement. Leads multiple PMs across teams, adjusting coaching and oversight to individual needs. Develops and communicates vision and strategy for the area. May directly manage PMs depending on organizational needs.
Drives company-level strategic initiatives across product areas. Influences organizational decision-making and resource allocation. Leads cross-pillar collaboration and dependency management. Raises and resolves issues beyond own domain. Mentors senior PMs and shapes how product leadership operates company-wide.
Vision & Strategy
Articulates how their projects connect to product area and company vision in conversations and documentation. References relative project priorities when making decisions. Seeks guidance on strategic alignment from senior team members before taking action.
Leads team discussions to define vision, strategy, and roadmaps. Facilitates alignment sessions with teammates on priorities and key results. Proactively seeks input from leaders across product areas and incorporates feedback to ensure strategic coherence.
Contributes strategic recommendations in product area planning sessions. Articulates market differentiation perspectives in strategy discussions. Integrates business opportunities into team direction through documented strategic frameworks that guide multiple projects simultaneously.
Presents and defends product area vision to cross-functional and company leaders. Conducts customer research, trend analysis, and competitive assessments that inform strategic decisions. Proposes company-wide strategic initiatives and secures executive buy-in through data-driven narratives.
Introduces bold visions that challenge existing approaches and reshape significant business portions. Anticipates cross-domain trends and integrates them into strategy. Influences executive-level decisions through thought leadership. Establishes innovative frameworks that guide organizational thinking about future direction.
Goal-Setting, Prioritization, & Decision Making
Conducts customer research activities and incorporates findings into project decisions. Documents solution scope collaboratively with team. Breaks down projects into milestones that enable faster delivery and iteration. Communicates customer outcomes and root causes for assigned projects.
Synthesizes insights from multiple sources to inform opportunity decisions. Leads hypothesis-driven experiments to validate solutions. Evaluates implementation costs and trade-offs to drive maximum ROI decisions. Defines project phases that achieve minimum-testable and minimum-viable solutions efficiently.
Initiates research that shapes team strategy and priorities. Acts decisively when sufficient information exists, balancing rigor with intuition. Enables teams to explore diverse solution approaches including novel ideas. Guides teams toward innovative and differentiated solutions.
Sets measurable business-impact goals and challenges teams to prioritize ruthlessly. Provides domain expertise that others actively seek. Balances data with industry conversations to guide decision-making. Creates solutions that address technical debt while delivering features. Coaches teams on balancing research, intuition, and urgency.
Leads multi-team goal-setting across 12-18 month horizons independently. Selects goals that inspire while balancing proactive and reactive work. Produces roadmaps that make vision achievement clear to all audiences. Establishes decision-making frameworks and process improvements adopted company-wide. Attracts top talent through recognized external domain leadership.
Execution
Collaborates with team members to deliver value sprint-to-sprint. Defines success metrics for individual projects and shares results with stakeholders. Implements existing team processes and provides feedback on their effectiveness.
Coordinates cross-functional efforts across multiple concurrent projects. Resolves issues as they arise and adjusts approaches to deliver value more efficiently. Aligns project metrics with business goals and applies results to inform future plans. Implements org-wide processes and shares effectiveness insights with other teams.
Delivers value iteratively and learns from every launch. Proactively identifies and mitigates potential blockers before they impact projects. Questions cross-functional assumptions and estimates to ensure efficient value delivery. Tracks results against predictions to improve future impact forecasting. Contributes to creating new org-wide operational improvements.
Consistently delivers on goals and strategy across product areas. Plans resource needs, unblocks teams, and takes ownership of failures with rapid remediation. Leads creation and rollout of impactful org-wide process improvements. Secures leadership support, allocates staffing, and builds teams to increase impact. Challenges teams to explore beyond current constraints and removes limitations.
Makes material impact on company-level goals through extensible, future-enabling products. Employs optimal processes that enable outstanding and consistent impact. Identifies and resolves org-wide and company-wide inefficiencies in product development. Formalizes best practices into frameworks and evangelizes across teams.
Communication & Collaboration
Collaborates with cross-functional teammates on individual projects. Updates stakeholders on project plans, decisions, and results. Facilitates discussions to explore options and negotiate tradeoffs. Identifies and communicates project needs to secure necessary resources and support.
Involves cross-functional members throughout the product lifecycle. Communicates progress toward key results with confidence-levels and reasoning. Facilitates tradeoff discussions across team priorities. Advocates for customer and business perspectives in decisions. Enlists leader support to address resource constraints.
Improves collaborative working agreements with cross-functional partners. Facilitates collaboration between teams on interrelated projects. Influences product area decisions by advocating for team needs. Advocates for and secures leadership support for team growth. Ensures stakeholders receive appropriate progress updates.
Communicates crisply across all mediums, connecting work to organizational initiatives. Shares leadership information and creates excitement around domain goals. Collaborates with cross-functional leads on strategy and planning. Anticipates dependencies and creates roadmaps hitting shared goals. Influences org-wide decisions through effective advocacy.
Creates company-wide awareness and excitement for goals. Harmonizes significant differences of opinion to reach optimal decisions. Leads and aligns partner functions without compromising quality. Challenges e-staff productively. Proactively raises cross-team issues. Demonstrates disagree-and-commit, bringing teams along. Maintains composure during high volatility.
Team Building
Sets clear expectations and provides direct feedback to reports. Holds team members to consistent standards. Encourages risk-taking and bold thinking. Hires PM2-PM4 talent. Demonstrates putting team needs before personal interests in daily decisions.
Maintains team engagement over multiple quarters as measured by surveys and feedback cycles. Addresses high and low performance directly. Provides mentorship that results in visible growth in reports. Hires proactively before capacity issues arise.
Builds trusted relationships with executive staff and peer leaders across functions. Demonstrates high emotional intelligence when interacting with diverse personality types. Allocates work to maximize team impact. Maintains team trust during challenging periods and organizational uncertainty.
Drives organizational changes affecting roles, reporting structures, and functions. Hires and develops M1/M2 talent to create leverage. Participates in hiring panels for partner functions. Shares accountability for building complete cross-functional teams to achieve goals.
Shapes organizational design across multiple functions and departments. Develops leadership talent that successfully builds their own high-performing teams. Influences company-wide talent strategies and hiring standards. Creates systems that enable sustained organizational health and performance at scale.
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